Welcome to the DeGroote School of Business Marketing and Communications hub. This is our team’s digital space reflecting our commitment to strategic marketing and integrated communications; where strategy meets storytelling, connections are fostered, and partnerships are valued and nurtured.
Discover how we drive impact, ignite conversations, shape perceptions and elevate the School’s reputation. Our passion for effective marketing and strategic communications supports the goals of the DeGroote School of Business in alignment with the 2023-2027 Strategic Plan.
Collaboration and partnership are at the root of the work that we do. All projects, big and small, start from the point of exploring our partners’ goals and objectives. Our approach is process-driven. We ask questions and engage in active dialogue to understand partners’ needs to deliver collective, successful outcomes.
It starts with an objective, and then we tailor the messages to the audience on the correct platforms (web, email, social media, media release etc.).
We start with our audience and then ideate, research, write, design against various mediums including, articles, videos, infographics, media, social media, and more. Our goal? To connect with the audience, drive engagement, and achieve meaningful outcomes.
How do you stand out in a crowded market? Market research and audience analysis. We start with a competitive analysis, work on positioning and messaging, and refine a visual identity to support success.
We connect with DeGroote’s community, introducing them to our digital ecosystem. This is all done while providing our partners with reports to ensure decisions are made in a data-driven manner to maximize potential awareness and return-on-investment.
Paid advertising is all about promoting DeGroote to a specific targeted audience through various channels like social media, search engines, or display networks. It involves investing money to reach potential customers and increase visibility for the school and our offerings.
Website development is the process of building a functional online platform through coding, design, and content creation to serve various purposes on the internet. We use data-backed decisions to create the best UX flows and designs for DeGroote.
One of the challenges of the modern working world is keeping up with new tools and skills. We’re using this blog to help members of the DeGroote community find resources that can support their ongoing learning.
We encourage you to visit our resources for staff and student clubs. Or complete our support request pages below:
If your request needs something unique, please feel free to contact us directly.
McMaster University recognizes and acknowledges that it is located on the traditional territories of the Mississauga and Haudenosaunee nations, and within the lands protected by the “Dish with One Spoon” wampum agreement.
We acknowledge the land we are on is the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee, and the Wendat people. We also acknowledge that Toronto is covered by Treaty 13 with the Mississaugas of the Credit.
