Our Marketing and Communications team is your partner in helping you connect with impact to the audiences important to your business objectives.
This means we ask questions. We get to the root of the ask so that we can provide you with the best marketing and communications solution possible.
What does this looks like? It starts with a purposeful conversation with the team.
After that conversation, a strategic marketing and communications plan is devised, discussed and executed with the goal of delivering on successful outcomes.
It starts with an objective, and then we tailor the messages to the audience on the correct platforms (web, email, social media, media release, etc.).
We start with our audience and then ideate, research, write, and design against various mediums, including articles, videos, infographics, media, social media, and more. Our goal? To connect with the audience, drive engagement, and achieve meaningful outcomes.
We begin with the needs and behaviors of the audience, then strategically map out CRM journeys and communication flows that deliver the right message at the right time. From welcome emails to complex nurturing sequences, we design, write, and optimize content across touchpoints. Ensuring each interaction is personalized, engaging, and aligned with broader goals like conversion, retention, or relationship building.
How do you stand out in a crowded market? Market research and audience analysis. We start with a competitive analysis, work on positioning and messaging, and refine a visual identity to support success.
We connect with DeGroote’s community and introduce them to our digital ecosystem. This is all done while providing our partners with reports to ensure decisions are made in a data-driven manner to maximize potential awareness and return on investment.
Paid advertising is all about promoting DeGroote to a specific targeted audience through various channels like social media, search engines, or display networks. It involves investing money to reach potential customers and increase visibility for the school and our offerings.
We build functional, user-focused websites that blend smart design, intuitive UX, and purposeful content. Guided by data and driven by strategy, we design and develop digital platforms that reflect DeGroote’s brand, meet user needs, and deliver meaningful results.
One of the challenges of the modern working world is keeping up with new tools and skills. We’re using this blog to help members of the DeGroote community find resources that can support their ongoing learning.
We encourage you to visit our resources and our support request pages to browse ways we can help. If your request needs something unique, please feel free to contact us directly.
McMaster University recognizes and acknowledges that it is located on the traditional territories of the Mississauga and Haudenosaunee nations, and within the lands protected by the “Dish with One Spoon” wampum agreement.
We acknowledge the land we are on is the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee, and the Wendat people. We also acknowledge that Toronto is covered by Treaty 13 with the Mississaugas of the Credit.
