Driven by our dedication to collaboration, our custom DeGroote School of Business branded items ensure our community has a cohesive McMaster brand identity first. The assets below are all pre-approved and in line with the new McMaster Brighter World branding. We encourage you to visit and read the new branding website ahead of using the below assets. The Central McMaster Marketing team has created many how-to guides to support the rollout of this brand refresh.
More will be added to this base resource list as they are created, and please visit McMasters Asset Library for other resources like student and campus photography.
Consistent logo use is critical to reinforce brand recognition across a range of platforms and communications. Maintaining uniformity in logo application inspires a professional image that resonates with our partners, enhancing trust and credibility in the brand.
When using any McMaster logo lockup, the McMaster logo must be on the outer side of the asset (closest to the edge of the page or artboard). When the logo lockup is centred on a page, the McMaster logo should be on the left side. Left, right vertical logo lockup versions are available to accommodate these placements.
For extended information on logo use please review the McMaster Visual Identity guide here.
DeGroote Logos (Full Colour)
Secondary DeGroote Logos (White)
The DeGroote School of Business letterheads and memos should only be used for approved formal communications. Please utilize the below, and the McMaster version can be found on the McMasters Asset Library.
The template is more than just a PowerPoint. We have included fast fact slides, additional image slide examples, icons and speaker bio slides for presentations. There is a toolkit with tips and tricks on how to create brand elements such as highlight boxes, gradients over images and circle elements. The toolkit also includes detailed instructional slides on how to ensure the document remains accessible for all.
For those utilizing Canva, we have also created a content rich presentation template for DeGroote. Please make sure you are logged into your free Canva account before using the link below!
The DeGroote Marketing and Communications team manages the TV screens located within the DeGroote School of Business (DSB), one screen located in Gilmour Hall next to the Office of the Registrar, and the screens located next to the elevators at the Ron Joyce Centre (RJC). We have created a selection of templates to support things like news, events, general messages, club announcements and more. Please make sure you are logged into your free Canva account before using the links below!
We also have some custom TV Screens created for Partner and Program specific requirements:
To submit your TV Screens for posting, please use the TV Screen form here.
The new Brighter World main font is called Poppins. It is a free Google font you can download below. The secondary font is Arial, which comes on all employee computers. For more information on typography and font use please review the McMaster Visual Identity guide here.
We have a collection of pre-approved templates you can use for social media graphics, Instagram stories, video templates, and TV screens. These are built out in Canva, which is an online graphic design tool. Reach out to our team for more information and to find out how you can get access.
Email Us
We have a collection of pre-approved templates below for some of our most common collateral.
Please reach out to our team using the Graphic Design Request form to request use of these, or the creation of custom collateral.
Visit Our FormMcMaster is home to a wonderfully diverse community. All of the materials we create should reflect and celebrate this diversity by being accessible and inclusive. Our Brand Guidelines include information about inclusive storytelling, imagery and language. The brand guidelines are a living document and can be continually updated to better serve everyone in our community.
Guidelines are provided on typography use, the McMaster and Brighter World colour palettes and our brand’s visual expression, including graphical elements such as the Brighter World circle element.
View McMaster Brand GuidelinesIt is vital to ensure that all visual content we create is respectful and reflects our values of inclusivity, accessibility and integrity. Whether crafting captivating videos, engaging social media posts, heartfelt stories or dynamic marketing materials, our brand assets offer direction for a unified expression of McMaster’s brand.
Login to Brand Standards
Our team uses marketing and communications strategies to create data-backed solutions, leading many aspects of internal and external marketing and communications for the DeGroote School of Business.
We would be delighted to discuss your needs and how they align with the broader DeGroote Strategic Plan. You can find details about some of our most common requests on the following pages:
Looking for additional help? Check out our resources and request pages for more support. If your request needs something unique, please contact us directly.
